May 15, 2025

Spring Freeze: ‘Exotic’ and ‘Inventive’ Flavors Dominate UMass Amherst’s 11th Annual Ice Cream Competition

The winning flavor in the annual ice cream competition among University of Massachusetts Amherst food science majors – called $treet Nut$.

The ingredients of the winning flavor: peanut butter, cinnamon, molasses, dulce de leche, pieces of dark chocolate-covered pretzels – plus the “magic ingredient,” liquid smoke. “I’ve seen nothing like this before,” said Judy Herrell, president and CEO of Herrell’s Ice Cream & Bakery, who mentored the class throughout the semester and served as one of the four judges. “There is a lot going on, but the flavor profile is very interesting.”

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