UMass Amherst survey aims to help food industry understand consumers’ perceptions of sustainability in packaging and educate them to make more Earth-friendly choices
Dr. Alissa Nolden and Nomzamo Dlamini, a food science doctoral candidate, recently published a paper in the journal Sustainability. The study aimed to understand the motivation behind consumers’ packaging choices, while also weighing price, lifestyle and other attitudes. In turn, the data can help industry experts understand what consumers think, believe and prefer, and educate them on how to make more sustainable choices.