Despite restrictions on paid advertising cannabis on social media, most teenagers reported seeing marijuana marketing on Facebook, Twitter and Instagram, according to a public health study authored by University of Massachusetts Amherst injury prevention researcher Jennifer Whitehill.
Jennifer Whitehill, a current CRF Family Research Scholar, found that 94% of adolescents surveyed had been exposed to marijuana marketing either on social media, print media or on a billboard. Facebook, Twitter and Instagram prohibit marijuana ads, but cannabis companies can develop a social media presence by establishing a business profile and sharing posts and tweets.
Whitehill is part of the Cannabis Advertising and Social Media study team, led by Dr. Megan Moreno, professor of pediatrics at the University of Wisconsin School of Medicine and Public Health. The investigative team also includes researchers from the Boston University School of Public Health and the University of North Carolina at Chapel Hill.
Read more about the study's findings here.