Zube Lecture: 'Bridging the Gap between Great Planting Design and Ecology'
January 25, 2018
4:00 pm-5:00 pm
Olver Design Building
UMass Amherst Campus
Claudia West, the principle of Phyto Studio, LLC., speaks on "Wild and Neat: Bridging the Gap between Great Planting Design and Ecology."
West is a leading voice in the emerging field of ecological planting design. Known for her passionate advocacy of plant-driven design, West is a widely sought out speaker and consultant who applies the technologies of plant systems to bring essential natural functions back into our cities and towns. She has worked on all sides of the green industry—as a designer, a grower, installer, and land manager—grounding her innovative work in pragmatic solutions that address the realities of our urbanizing world. She is the co-author of the critically acclaimed book, Planting in a Post-Wild World.
West holds a master’s degree of landscape architecture and regional planning from the Technical University of Munich, Germany. Her intense studies of plant habitats and the science of plant community-based design strategies at the renowned school for horticulture in Weihenstephan, Germany built a solid foundation for her current work. Before co-founding Phyto Studio, West was ecological sales manager at North Creek Nurseries, a wholesale perennial grower in Landenberg, Penn. Her work was focused on bridging the gap between growers, designers, and land managers as well as introducing more functional and beautiful ecological plants into the nursery trade.
The Zube lecture series is named for Erv Zube, former head of LARP from 1974-80. Zube was internationally known for his leadership in developing a culture of academic research in the profession of landscape architecture. His research made numerous seminal contributions to landscape planning theory and practice. He left UMass for the University of Arizona, where he continued his renowned research and teaching until he died in 2001.
Erv and his wife Margaret created an endowment in 2004 to “bring scholars to the department to stimulate and enrich our academic community in landscape architecture and planning." The Zube endowment has been supported generously by alumni, students and faculty.
The LARP department honors their leadership and generosity through the lecture series which continues to enrich our community with the thoughts and works of local, national and international academic and professional leaders. The department is pleased to accept donations of any amount to continue to build and enlarge the endowment.