(un)labeled at UMass: 'Beyond the Label'
April 9, 2018
4:00 pm-8:00 pm
Isenberg School of Management
UMass Amherst Campus
Come and meet some of your peers and realize that we have more in common with one another than we might think. This event—which features free food and giveaways—is part of (un)labeled at UMass, an advertising campaign created by students in the Marketing 498B advertising practicum.
During this event, two individuals will be placed in a "cubicle" and challenged to have a conversation with each other. The will receive a list of questions to ask each other to get to know more about the other person in a shorter period of time than they would normally.
(un)labeled will work to raise awareness about impacts of stereotypes, particularly on college students. The campaign is a part of a contest for the Anti-Defamation League: “ADL: Innovate Against Hate” and the campaign is a response to the challenge of rising hate on college campuses. UMass Amherst is one of 20 U.S. colleges across the country competing. Each team gets $1,000 plus $500 in Facebook ad credits to create their campaigns.
At the end of the semester, the top three teams selected by the Anti-Defamation League will be invited to present their campaigns in front of a jury panel and an audience in front of industry leaders on June 12 in Washington D.C.