University Relations Feedback Session for New Seal and Brand Mark


Event Details

Tuesday, November 15, 2022

3:30 p.m. – 4:30 p.m.

Old Chapel

144 Hicks Way

Amherst MA 01003


University Relations Hosting Feedback Sessions for New Seal and Brand Mark

University Relations (UR) is exploring ideas for a university seal and a brand mark to complete the UMass visual identity and is seeking feedback from the campus community. As part of this ongoing process on Tuesday, Nov. 15 at 3:30 p.m. there will be an explanatory presentation followed by an open house until 4:30 p.m. to look at and provide feedback on potential design directions. The presentation and open house will be in the Old Chapel multipurpose room.

With the state of Massachusetts revisiting the design of the state seal itself, there is an opportunity to create a seal for UMass Amherst that represents our unique institution. In addition to exploring ideas for a university seal, UR is also looking at options for a brand mark to complete the UMass Visual Identity system. The brand mark would be used to creatively express the UMass brand in instances like social icons, merchandise, etc. This is meant to be an addition to the already established athletic campus mark (i.e., Power U) and provide additional flexibility in addressing problems where the current visual identity does not work. 

Input from the campus community is an important part of the process of choosing which design direction to move forward with and members of the campus community are welcome and encouraged to attend the feedback session.