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Talk: Mark H. McCormack Sports Innovators Lecture: Bernie Mullin

Event Details

October 22, 2018
6:30 pm

Integrative Learning Center

Room: 151

UMass Amherst Campus

Handicap access available
Steve McKelvey

Internationally-acclaimed sport management and marketing executive Bernie Mullin will serve as this fall’s Mark H. McCormack Department of Sport Management Executive-In-Residence at the Isenberg School of Management at the University of Massachusetts Amherst. 

The centerpiece of Mullin’s visit will be the Mark H. McCormack Sport Innovators Lecture on Monday, Oct. 22 at 6:30 p.m. in 151 Integrative Learning Center. His lecture, titled “The Future of Sport Spectatorship: Will anyone under 35 be watching?,” is open to the public.  

Mullin, a former member of the sport management faculty, currently serves as chairman of The Aspire Group, an Atlanta-based firm that is the industry leader in ticket sales and marketing for college athletic programs. Since founding The Aspire Group in 2008, Mullin’s firm has worked with 80 schools and universities, helping programs generate more than $1 billion in ticket and donation revenue. The Aspire Group was named one of the “Top 10 Best Organizations To Work For In Sports” by Forbes Magazine in 2015.


The Integrative Learning Center is located in the center of campus, between the campus pond and the Campus Center.