Talk: JB Bernstein '90: Sports Marketing Pioneer of the Million Dollar Arm
March 4, 2014
Student Union Ballroom
UMass Amherst Campus
As a 25+ year veteran of the sports marketing industries, JB Bernstein '90 knows what it takes to succeed. Bernstein, the co-founder and president of Access Group of Miami, has represented some of the greatest athletes of all time. As the CMO of Seven Figures Managementhe was the mastermind of The Million Dollar Arm contest.
This revolutionary reality TV show and talent search for baseball players in India yielded the first two Indian-born men to ever sign pro sports contracts in the United States. Bernstein's story is now the subject of a Disney motion picture starring Jon Hamm of Mad Men fame and is due to be released in May 2014.
Come hear Bernstein speak about developing The Million Dollar Arm contest and his system for creating the "next big idea."