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Guest Lecture: Deirdre Breakenridge, CEO of Pure Performance Communications

Event Details

November 1, 2018
12:00 pm

Integrative Learning Center

Room: S414

UMass Amherst Campus

Handicap access available
Sarah Corso

Deirdre Breakenridge, CEO at Pure Performance Communications and adjunct UMass Journalism professor, will give a guest lecture titled, "The Future is Now: The Role of Technology, Data, Brand Journalism & More in Modern Public Relations Practice."

We are also holding a meet and greet with her at 10 a.m., in ILC S415, for those who would like to network and ask questions about the PR industry.

Everyone is welcome.

About: Deirdre K. Breakenridge is the Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA. As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMass Amherst Journalism Department and for Rutgers University’s PR Certificate course. She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications.



The Integrative Learning Center is located in the center of campus, between the campus pond and the Campus Center.