The 70,000 gsf addition wrapped around the north and northeast ends of the ISOM and is organized on either side of a multi-story atrium to be used for large, all-University gatherings and special functions such as business symposia. The new “Business Innovation Hub” accommodates faculty growth, career center recruiting, team-based learning and advising. The project expanded the existing facility to include colloquium space, a simulated trading floor, and limited renovation of existing spaces.
This flexible design for growth accommodates entrepreneur-in-residence programs and experiential learning spaces for students and includes a 5,000 gsf Student Commons that serve both as learning commons and event center.
The new addition accompanies additional renovation of select spaces in the original 1964 building and the 2002 addition named for Harold Alfond. Together, the new and renovated facilities will combine to create a single unified SOM campus. Set within the existing complex, the new addition consolidates Isenberg’s three locations under one roof, creating a singular place of arrival and an exciting new visual identity to anchor the school’s community.
The design team worked within the UMass Amherst master plan to provide a new campus addition that complements the Fine Arts Center and Haigis Mall.