Summer Session 1 Add/Drop ends at 9:00PM EST on Friday, 5/24

Special Topics- Web Analytics for Digital Marketing


This course explores issues in emerging best practices for operating a business in the online environments of today. We will review various digital marketing efforts which generate web traffic (SEO and organic search vs. paid adverting venues, i.e. Google Adwords). Specifically, this course will explore the collection, measurement and analysis of Internet information for the purposes of improving the customer online experience. Use of a demo Google Analytics (GA) account will provide a practical and applied learning environment. Student will work through the analytics reports available in GA and create user specific dashboards. Students will be able to plan, execute and manage a web analytics strategy, including key performance indicators and a measurement plan. No previous programming or technical skills are required.

Spring 2018


Base cost: $2700 ($900/credit)
Term Fee: $47
Class Fee: $
Materials fee may apply. See SPIRE for details
  • Start date: January 22, 2018
  • End date: May 1, 2018
  • Last day to add: February 5, 2018
  • Last day to drop: February 5, 2018
  • Last day to withdraw: March 5, 2018
  • 100% through last day to add
  • 50% through last day to withdraw
  • 0% after last day to withdraw
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