Summer Session 1 Add/Drop ends at 9:00PM EST on Friday, 5/24

Marketing Strategy


This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Spring 2018


Base cost: $2700 ($900/credit)
Term Fee: $47
Class Fee: $
Materials fee may apply. See SPIRE for details
  • Start date: January 22, 2018
  • End date: May 1, 2018
  • Last day to add: February 5, 2018
  • Last day to drop: February 5, 2018
  • Last day to withdraw: March 5, 2018
  • 100% through last day to add
  • 50% through last day to withdraw
  • 0% after last day to withdraw
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