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S-Writing for Public Relations

JOURNAL 392P

Public relations writing requires a narrative arc and good storytelling in which essential information gets delivered, along with a feeling of positive connection to an organization. Students in this course will learn how to translate an institutional mission statement in to various narratives. They will learn how to gather information in a a complex environment, and how to evaluate that information according to constituency needs. Writing projects will be required, ranging from basic press releases and news briefs to interviews, speeches, profiles, a roundtable report, a position paper, first-person essays, and possibly a full-length magazine feature story. Course materials will include examples of excellent magazine writing, and books and articles on effective public relations programs.

Fall 2019

On-Line

01
Prerequisite: JOURNAL 300
36026
4
Base cost: $1608 ($402/credit)
Term Fee: $47
Class Fee: $
Materials fee may apply. See SPIRE for details
  • Start date: September 3, 2019
  • End date: December 11, 2019
  • Last day to add: September 16, 2019
  • Last day to drop: September 16, 2019
  • Last day to withdraw: October 29, 2019
  • 100% through last day to add
  • 50% through last day to withdraw
  • 0% after last day to withdraw
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