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Special Topics- Service Experience Management

HT-MGT 397M

In the U.S. approximately 82% of the work force and 80% of the GDP is accounted for by service. To create value for customers, firms must connect with the customers and must create experiences that are memorable and have value for each individual customer. Service experience management is the process of strategically managing a customer's entire experience with a product, service, and company. This course focuses on understanding service experience management in terms of external, internal, and interactive marketing and management principles.

Fall 2019

On-Line

01
34899
3
Base cost: $1275 ($425/credit)
Term Fee: $47
Class Fee: $
Materials fee may apply. See SPIRE for details
  • Start date: September 3, 2019
  • End date: December 11, 2019
  • Last day to add: September 16, 2019
  • Last day to drop: September 16, 2019
  • Last day to withdraw: October 29, 2019
  • 100% through last day to add
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