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Marketing Strategy

SCH-MGMT 660

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Fall 2019

Online Plus in Person

Sep 3, 2019 - Dec 11, 2019: On-Line

Tue, Sep 10, 2019: 6:30-9:30 pmUMass Cntr at Springfield

Tue, Sep 24, 2019: 6:30-9:30 pmUMass Cntr at Springfield

Tue, Oct 8, 2019: 6:30-9:30 pmUMass Cntr at Springfield

Tue, Nov 5, 2019: 6:30-9:30 pmUMass Cntr at Springfield

Tue, Nov 19, 2019: 6:30-9:30 pmUMass Cntr at Springfield

Tue, Dec 10, 2019: 6:30-9:30 pmUMass Cntr at Springfield

02
34759
3
Base cost: $2700 ($900/credit)
Term Fee: $47
Class Fee: $
Materials fee may apply. See SPIRE for details
  • Start date: September 3, 2019
  • End date: December 11, 2019
  • Last day to add: September 16, 2019
  • Last day to drop: September 16, 2019
  • Last day to withdraw: October 29, 2019
  • 100% through last day to add
  • 50% through last day to withdraw
  • 0% after last day to withdraw
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