As UMass Amherst returns to normal operations for fall 2021, University Relations will continue to work with partners across the campus to communicate clearly to students, staff, faculty, and parents about what to expect. Throughout the pandemic, the university has utilized numerous channels of communication to share key messages and provide answers to the most frequently asked questions: the COVID-19 website; campus-wide messages and videos; Inside UMass weekly newsletter; targeted emails based on audience/topic; social media messages and campaigns; and the press. As we turn to the fall semester, we will continue to host the COVID Information Call Center, which launched in mid-February and has already responded to more than 3,000 phone calls and emails. The Semester Opening Resource Center, a committee of operational and communications staff from across the campus, will continue to meet regularly to share information, upcoming changes, and communication support. The successful public health campaign, “It’s Hard But It Helps/It’s Weird But It Works”, will be updated to reflect best practices and public health guidance.