Faculty: S

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z   All
N355 Integrative Learning Center
413 545-1311 (leave message)

My research interests include critical pedagogy, media literacy, contemporary and historical movements for social justice, the cyber-commons and links between grassroots and online activism, blogging and YouTube as classroom curricular outcomes, youth and the entertainment industries, Indy media, and the ethnography of Yiddish culture and Jewish radicalism. Through artist-educator media literacy residencies, I’ve worked with students and teachers in DYS youth detention facilities and local middle and high schools.

Erica Scharrer, Ph.D.
Professor & Chair
S330 Integrative Learning Center
413 545-1311 (leave message)

My research interests involve the study of media content, opinions of media, media effects, and media literacy, particularly regarding gender and/or aggression. I am also quite interested in the role of media in the lives of children and adolescents, and I study young people's responses to media literacy education.

My recent articles have appeared in Sex Roles, Journal of Advertising, Journal of Children and Media, Mass Communication and Society, and Critical Studies in Media Communication. I've co-authored three books with first author, George Comstock, including Media and the American Child (Elsevier, 2007) and edited Media Effects/Media Psychology (Wiley-Blackwell, 2013), part of the International Encyclopedia of Media Studies.  

Associate Professor
Director, Massachusetts Multicultural Film Festival (MMFF)
N332 Integrative Learning Center
413 545-2341

My research interests include the cultural history of film, television, and media; the social and institutional constructions of the media audience; genre theory and screen genres; and screen industries. My work focuses on the value and meanings created at the conjuncture of cultural, institutional, and textual practice. I am the editor of The Routledge Companion to Global Television featuring contributors from six continents on questions of technological change and global difference in the world of contemporary television.  My book Television in Transition: The Life and Afterlife of the Narrative Action Hero (Wiley-Blackwell, 2010) combines and connects analysis of the contemporary television industry with close readings of four individual programs to explain how innovation takes place and meaning is produced amidst changing institutional configurations. My work has also appeared in Cultural Studies, Social Semiotics, American Quarterly, Feminist Media Histories, Historical Journal of Film, Radio and Television, and such collections as Media and Public Spheres (Palgrave Macmillan, 2007), the Handbook of Media Audiences (Wiley-Blackwell, 2011), The International Encyclopedia of Media Studies (Wiley-Blackwell, 2013), and the Routledge Companion to Global Popular Culture (Routledge, 2015).

As a faculty member, I am also affiliated with the Interdepartmental Program in Film Studies; the Five College Film Council; and the American Studies Program.