Faculty: G

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Associate Professor & Graduate Program Director
N362 Integrative Learning Center
413 545-1901

My work has been informed by political economy/ecology, the study of cultural production and reception, and coloniality. This has involved three areas of focus: 1) the role of cultural industries and information technologies in the mediation of society, particularly in Latin America, 2) communication as a contested site of representation, subjectivity and governance, and, 3) lived experience. Publications include co-edited books on communication, cultural policies and social change in Latina America, as well as essays in a number of collections and journals such as Organization, Studies in Latin American Popular Culture, Journal of Film and Video, Comunicacion y Sociedad, and Passages.

Senior Lecturer II
S318 Integrative Learning Center
413 545-1311 (leave message)

Currently active as a documentary film producer/director. Areas of filmmaking interest include the environment, the American counter-culture, and spirituality.  Previously - award-winning screenwriter and filmmaker.

Associate Professor
N355 Integrative Learning Center

My research lies at the intersection of folklore studies, rhetorical studies, and performance studies. I am interested in two general issues: the promotion of a critical folklore studies as an activist scholarship to examine and redress social injustice, with particular attention to the constitutive nature of expressive culture; and the relationship between rhetorical criticism and social theory, especially to critique anti-democratic behavior and to advocate democratic modes of living with others.

Working at these intersections, my research often focuses on the ways that contemporary comedic and horror performances address, uphold, and criticize social and political anxieties. Occasionally I investigate myths of rhetoric in classical antiquity in order to include voices and concepts excluded from the rhetorical tradition. I also research the historical folklore of New England and its relation to cultural heritage tourism.

Honors Associate Professor
Department of Communication and Commonwealth Honors College
N370 Integrative Learning Center
413 545-1311 (leave message)

Seth K. Goldman, Ph.D. University of Pennsylvania, teaches and conducts research on the effects of mass media and political communication on stereotyping and prejudice, particularly in the context of public opinion about race, gender, and sexual orientation.  He holds a joint appointment in the Department of Communication and the Commonwealth Honors College.  

Goldman is the author, with Diana Mutz, of The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes (Russell Sage Foundation, 2014), which won the Frank Luther Mott-Kappa Tau Alpha Research Award for the best research-based book on journalism/mass communication published in 2014.  In addition, his work has been published in academic journals such as the American Journal of Political Science, International Journal of Public Opinion ResearchJournal of PoliticsPolitical Communication, Political Psychologyand Public Opinion Quarterly

Financial support for Goldman's research has been provided by the Russell Sage Foundation and from the NSF-funded Time-Sharing Experiments for the Social Sciences (TESS), from whom he was a winner of the 2013 Special Competition for Young Investigators. He was also research fellow with the Face Value Project, funded by the Ford Foundation, and in partnership with the Carr Center for Human Rights Policy at the John F. Kennedy School of Government at Harvard University. 

Prior to joining the faculty at UMass Amherst, Goldman was the George Gerbner Post-Doctoral Fellow at the Annenberg School for Communication at the University of Pennsylvania. He is currently a faculty affiliate with the Institute for the Study of Citizens and Politics at the University of Pennsylvania (http://iscap.upenn.edu/). 

Assistant Professor
N336 Integrative Learning Center
413 545-6322

I study what people do with information and when this matters to health and social equity. My doctoral research focused on the population of young parents and my postdoctoral research studied the topic of vaccine hesitancy and confidence. Current work continues to explore the ways people and health systems negotiate contested knowledge in everyday life, and how information could be used more effectively to promote the health of populations. Primarily a qualitative methodologist, I also have an interest in arts-based methods and in knowledge translation and exchange.

Health-related information practices (seeking, encountering, assessment, management, sharing, and use) of youth, parents, and families; Information interventions (surveillance and communication) for population and public health; Health information ethics; Information use and decision-making related to GLBTQ health, reproductive health, parenting, vaccination, cannabis