Co-Branding & Partnerships

To preserve the integrity of the UMass brand:

• The UMass Amherst wordmark must never be altered or resized disproportionately.
• Partner logos may be displayed, but they should not appear more prominently than UMass branding.
• Wordmarks must be clearly separated—visually and contextually—to avoid suggesting institutional merger or endorsement unless explicitly approved. 

All co-branded materials should reflect the UMass brand voice: clear, confident, academically grounded, and inclusive. Messaging should:

• Accurately describe the nature of the partnership.
• Avoid language that implies exclusivity, sponsorship, or endorsement unless contractually established.
• Align with UMass’s mission, tone, and communication standards.

Before publishing or distributing any co-branded materials:

• Submit a draft or mockup to Marcom for review.
• Allow time for feedback and revisions (ideally two to three weeks).
• Note that certain projects may require review by legal, licensing, or contracting offices—especially when external funding, trademarks, or joint intellectual property is involved.
• When in doubt, contact Marcom early in the process.