The new UMass Brand Portal equips communicators across campus with the tools, guidance, and assets needed to tell the UMass story in a unified voice.
Why is this important? A unified voice is the foundation of a strong brand. A strong brand builds recognition, fosters trust, and deepens connections with students, faculty, staff, alumni, partners, and the public. This portal ensures that every message—whether digital, print, or spoken—reflects the excellence, ambition, and values that define the University of Massachusetts Amherst.
Every member of the UMass community plays a role in shaping how the university is seen and understood.
The UMass brand extends across every part of the university—and so does the responsibility for communicating it. Whether you’re designing a brochure, crafting web content, writing an email, or posting on social platforms, you are a steward of the UMass brand. With that role comes the opportunity to tell a bigger story: one of academic and research excellence, public service, and global impact.
This portal provides the tools and direction you need to maintain brand consistency across all channels and audiences. Refer to this portal for all of your branding needs. If you have a question or need support, the Marcom team is here to help.