As part of ongoing efforts to build a stronger, more scalable logo system, UMass is refining its brand architecture. We're pleased to share that updated wordmarks for schools and colleges are now available.
These new wordmarks are designed to simplify visual identities at the academic unit level while deepening the connection to the UMass master brand. The result is a cleaner, more cohesive look that supports recognition and navigation across platforms.
Also worth noting:
- We're continuing to refine tier three wordmarks for academic departments and non-academic business units.
- Tier two wordmarks for centers and institutes will be rolled out in the coming weeks.
- We’re elevating the Collegiate M as the main logo for marketing and promotional materials, reserving the University Seal for more formal applications.