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Now Available by Request: Wordmarks for Academic Departments

We're pleased to share that Tier 3 wordmarks for academic departments in UMass schools and colleges are now available by request to support active projects and communications needs.

August 3, 2026
UMass Maroon Digital Color Refinement

To improve consistency across print and digital applications, we have updated the digital values for UMass Maroon.

July 31, 2026
Now Available: New Wordmarks for Academic Units

As part of ongoing efforts to build a stronger, more scalable logo system, UMass is refining its brand architecture. We're pleased to share that updated wordmarks for schools and colleges are now available. 

July 17, 2026
Welcome to the New UMass Brand Portal

An introduction to the new UMass Brand Portal, which includes guidance for written communications, visual assets, and tips for applying the brand across all platforms. 

March 4, 2026
Now Available: Tier Three Social Media Avatars

As part of ongoing brand alignment efforts, branded templates for Tier Three social media avatars are now available. 

November 14, 2025
Now Available: Tier Two New Social Media Avatars

Tier Two avatars (for schools, colleges, and executive-level nonacademic units) are now available.

October 30, 2025

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