The University of Massachusetts Amherst


Project Management

How do I start a project?

Visit our Start Your Project page for guidelines and to submit your request.

Rights & Licensing

How do I obtain font licensing?

University Relations has purchased licenses for a limited number of sets of the official university fonts. They are being distributed free of charge to employees who regularly create marketing and communications materials. Contact or (413) 545-0123 to request one of these licenses.

Open Sans and Lora web fonts are licensed through Google and free to use.


What is the UMass style for time - AM, am, a.m.?

We follow the Chicago Manual of Style and use lowercase with periods: 7 a.m., 8:30 p.m. Also, we use noon and midnight -– not 12 p.m., 12 a.m., or 12 noon.