The University of Massachusetts Amherst

Social Media

The University Relations Social Media Team is the official voice of UMass Amherst on Facebook, Twitter, Instagram, YouTube, LinkedIn, and more. We help set the tone and establish community guidelines, whether for communities on campus looking to grow their social media presence, students promoting an activity or idea, or faculty using social media as a teaching tool.

Social media can be a great tool to help promote your office, department, major, or organization. If you have great content that you’d like to see on the institutional UMass Amherst accounts, you can always email it to us at We do our best to post your photos, videos, or other content as often as we can.  

Beyond that, we can also help by providing resources for you to create or maintain accounts for your school, college, department, office, or other campus organization. Our guidelines and policies—available soon—will help get you started, but you’re also encouraged to set up a meeting with the social media team, too.  

Questions? Please contact the UMass Amherst Social Media Team at