The University of Massachusetts Amherst

Digital and Web

We live in a digital world. Most of our communication, especially at the university, is now conducted through digital technology. There are significant differences in how we consume print versus digital media and these need to be taken into account in our communication.

The need for the UMass Amherst brand to be consistently applied, from type to photography to tone, is as critical in an email, social network or website as it is in print.


All official UMass Amherst websites must adhere to the guidelines for: responsive design, top banner, favicon, page title, and page footer. Learn more about our web guidelines.


In order to meet its values of diversity and inclusiveness, the University of Massachusetts Amherst is committed to making its website accessible to all. All new websites hosted on are reviewed for ADA and Brand compliance.

For more information about accessibility best practices and to get additional assistance, visit the University Accessibility website.


Icons can enrich even sparse content by giving it greater substance, enabling effective communication without being wordy. Font Awesome is our approved icon set.  Learn more about using icons.


Learn more about email tone and recommended email signature format.

PowerPoint Template

A PowerPoint template is available that uses the approved UMass Amherst wordmark and typography.  See a sample and download the file.

For any questions or concerns about proper use of any of digital elements, contact University Relations at 413-545-0123 or by email at