Digital and Web

We live in a digital world. Most of our communication, especially at the university, is now conducted through digital technology. There are significant differences in how we consume print versus digital media, and these differences need to be taken into account as we create our communication.

The need for the UMass Amherst brand to be consistently applied, from type treatment to photography to tone, is as critical in an email, social network, or website as it is in print.


All official UMass Amherst websites must adhere to the guidelines for: responsive design, top banner, favicon, page title, and page footer. Learn more about our web guidelines.


In order to uphold its values of diversity and inclusiveness, UMass Amherst is committed to making its website accessible to all. All new websites hosted on are reviewed for ADA and brand compliance.

For more information about accessibility best practices and to obtain additional assistance, visit the University Accessibility website.


Learn more about the tone for emails and the recommended format for an email signature format. Use the UMass Amherst Email signature generator to create a custom signature for use with your email.

For any questions or concerns about proper use of any digital elements, contact University Relations at 413-545-0123 or by email at