We live in a digital world. Most of our communication, especially at the university, is now conducted through digital technology. There are significant differences in how we consume print versus digital media and these need to be taken into account in our communication.
The need for the UMass Amherst brand to be consistently applied, from type to photography to tone, is as critical in an email, social network or website as it is in print.
All official UMass Amherst websites must adhere to the guidelines for: top banner, fav icon, page title, page footer, accessibility and site validation. Learn more about our web guidelines.
Icons can enrich even sparse content by giving it greater substance, enabling effective communication without being wordy. Font Awesome is our approved icon set. Learn more about using icons.
Learn more about email tone and recommended email signature format.
A PowerPoint template is available that uses the approved UMass Amherst wordmark and typography. See a sample and download the file.
For any questions or concerns about proper use of any of digital elements, contact University Relations at 413-545-0123 or by email at firstname.lastname@example.org.