The University of Massachusetts Amherst

Channeling Our Revolutionary Spirit​

The University of Massachusetts Amherst brand is more than a logo and school colors. It’s what motivates students, faculty, alumni, and others to get excited about anything and everything UMass. The campaign style guide outlines a strategic communications platform to follow in creating elements specific to the UMass BE REVOLUTIONARY brand campaign.​

UMass Amherst Be Revolutionary Wordmarks

UMass Amherst Be Revolutionary Brand Guide