Writing for social media requires clarity, intention, and an understanding of each platform’s best practices. It’s not just what you say, but how you say it. Use the tips below to make every post count.
- Use plain, clear, and welcoming language that reflects the UMass voice—confident, human, and accessible.
- Write with your audience in mind: Is this post informative, engaging, or inspiring?
- Use full words—avoid acronyms or internal jargon unless you explain them.
- Limit hashtags to one to three meaningful or campaign-specific tags.
- Proofread before posting. Typos and errors reduce credibility.
- Follow each platform’s specific guidelines, including character limits and formatting rules.
Need help with tone, style, or messaging? Explore our brand-aligned writing guidance.
Have a question or need brand guidance?
The Marcom team is here to help with brand compliance, creative questions, and more. Contact us for resources and answers to common topics.