This helpful social media checklist will help you maintain best practices when it comes to writing and posting across multiple platforms. Following these guidelines ensures brand consistency and accessibility so your platforms can reach the largest possible audience.
- Choose the right social platform for your audience and goals.
- Follow all UMass social media policies and brand guidelines.
- Use a clear, professional, and friendly tone that reflects the UMass voice.
- Write concisely and avoid jargon or unexplained acronyms.
- Add context or a call to action so your audience knows why it matters or what to do.
- Tag official UMass accounts or collaborators when appropriate.
- Use one to three purposeful hashtags to support discoverability.
- Ensure visuals reflect UMass’s social media style and brand aesthetic.
- Confirm all images and videos are high quality and properly sized for each platform.
- Include logos or marks where relevant for brand-aligned posts.
- Follow accessibility best practices, including alt text for images.
- Ensure colors, fonts, and contrast meet accessibility standards.
- Carefully proofread for spelling, grammar, and factual accuracy before publishing.
Have a question or need brand guidance?
The Marcom team is here to help with brand compliance, creative questions, and more. Contact us for resources and answers to common topics.