Sophie Schweik confidently and determinedly designed her major through BDIC around her love for social media management and content creation. Outside of school, “I’m a freelancer and I work for brands doing social media strategy,” Schweik explains. “I wanted to push that career forward while also continuing to explore my creative interests."
Those interests include photojournalism, art installations, and performance. Her major allows her to explore the intersections of these interests, combining classes in communication, business, studio art, and theater, to name a few. For the UMass Fringe Fest—a student-driven theater festival that takes place each spring—Schweik combined photography, documentary, and an immersive installation to create an interactive and genre-bending artwork that explored mental health, self-care, and comfort.
Learn more about how Sophie and other students customized their UMass Amherst experience by designing their own majors through BDIC.