Russel Chapman‘s career has spanned multiple facets of the AEC world. He is an architectural consultant for Sierra Pacific Windows where he works directly with the architecture and design community helping to guide their decisions to best match their client expectations. Mr. Chapman speaks about the Sustainable Forest Initiative: the initiative’s principles; objectives; performance measures; indicators and history. It is imperative for us to understand Forest Certification and how growing our forests, in a sustainable manner, contributes toward green building strategies by sequestering carbon and reducing greenhouse gas emissions.