In conjunction with University of Massachusetts Amherst’s 2022 Homecoming Weekend, UMassBRUT is partnering with the Bromery Center for the Arts on a large public event centered on projecting artwork onto the building's south façade. The event will comprise of an animated light show projected onto the large scale south façade of the Bromery Center. We anticipate large crowds from both the UMass and Amherst community gathering in the southern plaza in front of the Arts Bridge to enjoy the projection art and musical accompaniment.
The show will be designed by noted artist and UMass Dartmouth Professor, Mark Millstein, and UMass Amherst Graduate Architecture student, Lincoln Nemetz-Carlson. Mark Millstein is overseeing both the development of the artwork and the projection itself. Millstein is an experienced artist who developed a special animation and video projection onto the buildings of UMass Dartmouth for our UMassBRUT Symposium in 2021.
The overall goal of the projection mapping event is to raise awareness of and appreciation for the Brutalist buildings on the University of Massachusetts campuses. The artwork is designed to emphasize the bold forms and dramatic shadows of the Bromery Center for the Arts complex and to highlight its powerful, expressive architecture. The project is part of a multi-year campaign by UMassBRUT, a UMass Amherst and UMass Dartmouth collaborative advocacy group dedicated to celebrating, preserving, and reimagining our Brutalist architecture.
For more information, visit UMass BRUT website.