The caterpillar of the sunflower moth, Homoeosoma electellum, damages the flowers of echinacea and sunflower. Newly hatched larvae are pale yellow, but darken to shades of brown or purple with longitudinal white stripes. Look for mats of webbing on the face of flowers for signs of larval feeding. The injury caused by larval feeding can lead to Rhizopus head rot.
Flowers are susceptible in the early stages of bloom, and females lay their eggs at the base of the florets. The newly emerged larvae feed on pollen and florets. The larvae begin tunneling into seeds upon reaching the third instar (larval growth stage). Tunneling continues throughout the remainder of larval development. Later instars bore into the head and consume receptacle tissue and seeds. Many overlapping generations occur throughout the summer. Although a portion of larvae pupate in the heads, the majority of maturing larvae drop to the ground on silken threads to pupate in crevices or under leaf litter. Diapausing larvae overwinter underground.
Flowers do not last long and seed heads are not formed, overall creating an unattractive flower.
Treatment: Bacillus thuringiensis subsp. kurstaki on early instar larvae