The University of Massachusetts Amherst
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Traci Parker

Associate Professor and Graduate Program Director

picture of Traci Parker

(413) 545-2751

308 New Africa House

Traci Parker is an Associate Professor of Afro-American Studies at the University of Massachusetts, Amherst.  She holds a Ph.D. in History from the University of Chicago. Parker is the author of Department Stores and the Black Freedom Movement: Workers, Consumers, and Civil Rights (University of North Carolina Press, 2019). She is currently working on her second book, Beyond Loving: Black Love, Sex, and Marriage in the Twentieth Century.  Parker’s research has received support from the Woodrow Wilson Foundation, the National Endowment for the Humanities, the Andrew W. Mellon Foundation, among others. She teaches courses on African American women’s history, nineteenth and twentieth century U.S. history, race and racism, class, labor, capitalism, and consumer culture.


picture of book coverWorkers, Consumers, and Civil Rights (University of North Carolina Press, April 2019)





“Southern Retail Campaigns and the Struggle for Black Economic Freedom” in Race and Retail, eds. Mia Bay and Ann Fabian (Rutgers University Press, August 2015).