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Spring 2023 Classes

Winter Classes | Spring Classes

In our current landscape, tackling the challenges that arts and cultural organizations are facing takes creative and innovative thinking. Why not build your understanding of Arts Management this spring with Arts Extension Service's 100% online courses or our UMass Undergraduate Campus classes? Our highly relevant and instructive courses with renowned faculty who have extensive backgrounds in the field will bridge the gap of the experiential to the practical for aspiring and practicing arts managers, non-profit leaders, and creative practitioners.

Take your knowledge and experience to the next level, add to your resume, and increase your tool kit.

Campus Online
Introduction to Arts Management Introduction to Arts Management
Arts Fundraising Arts Marketing
Arts Marketing Cultural Policy and Advocacy
Foundations in Arts Entrepreneurship Foundations in Arts Entrepreneurship

Enrollment for Spring 2023 classes will begin on Monday, November 7, 2022. Spring semester begins on Monday, February 6, 2023 and ends on Wednesday, May 17.

To enroll in the campus version of any course, search for the course in SPIRE during your Enrollment Appointment and add it to your schedule.

To enroll in the online credit (ARTS-EXT) version of any course, follow the directions on this page to enroll through SPIRE.

To enroll in the non-credit (LLAMS) version, fill out this form using the information below.

Introduction to Arts Management
Subject and Course Number ARTS-EXT 500 ARTS-EXT 500 LLAMS 1
Class Number 58640 67796 67696
Campus, Credit or Noncredit? Campus Online Credit Online Noncredit
Instructor Dee Boyle-Clapp Terre Parker Terre Parker
Course Fee Included in your tuition $1,740 + $60 registration fee $725 + $45 registration fee
Arts Managers perform the work that is required to bring the arts and cultural programs to audiences, organizing programs such as festivals and exhibits, performing arts events, and film screenings. This course will introduce you to the "business of the arts," providing you with an overview of the careers in arts management, the types of work that arts managers do, and the current issues and trends now affecting arts management professionals. This course is designed for individuals who are new to the field of arts management, are considering an arts management career, or are interested in arts management principles for the purposes of starting one's own nonprofit. This course is a requirement for all UMass students joining the Arts Management program who have no prior experience in the field.


Arts Fundraising
Subject and Course Number ARTS-EXT 501
Class Number 58643
Campus, Credit or Noncredit? Campus
Instructor Terre Parker
Course Fee Included in your tuition
Recent statistics show that while most nonprofit arts organizations will earn half their income, the remainder must be raised from individual donors and grants. Other than earned income, the largest source of revenue for arts organizations continues to be individual donors at 35.5%. Now, more than ever, it is essential for arts managers to know how to develop and implement an effective fundraising program that draws its strength from a variety of sources, and focuses on building relationships as its foundation. This course will present the principles and methods of raising funds for nonprofit arts organizations from individuals, businesses, government agencies and foundations. Practical assignments will focus on identifying potential sources, positioning the organization for fundraising, and developing effective strategies for acquiring funds. The course will culminate in the development of a fundraising action plan for your own nonprofit or a case study organization of your choosing.


Arts Marketing
Subject and Course Number ARTS-EXT 502 ARTS-EXT 502 LLAMS 13
Class Number 58642 67797 67731
Campus, Credit or Noncredit? Campus Online Credit Online Noncredit
Instructor Burns Maxey Burns Maxey Burns Maxey
Course Fee Included in your tuition $1,740 + $60 registration fee $725 + $45 registration fee
Marketing is the most important tool to build awareness of your programs and services, and - if properly planned - can help you to reach new audiences and cultivate loyalty in those you already serve.  This course will introduce you to the fundamentals of marketing for arts and cultural programs.  You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing position statements and branding an organization to help you formulate effective marketing strategies.  Emphasis will be placed on understanding audiences and building participation in your programs and services.  Assignments will culminate in the development of a marketing plan for your own nonprofit or a case study organization of your choosing.  Please note: all course work is applied to a case study organization, which may be your own organization or one where you volunteer.


Cultural Policy and Advocacy
Subject and Course Number ARTS-EXT 390B LLAMS 23
Class Number 68588 68591
Campus, Credit or Noncredit? Online Credit Online Noncredit
Instructor Min Cho Min Cho
Course Fee $1,485 + $60 registration fee $725 + $45 registration fee

Cultural policy is the aggregate of what governments do, or fail to do, to encourage the arts and humanities to apply creative/cultural solutions in the arts and other civic sectors. Cultural policies of governments in the United States have evolved from being centered on artists, arts organizations, and arts audiences to more widely apply the arts and humanities into civic affairs. With a backdrop of progressively diminishing funding for the arts and a move toward embedding the arts in social change, community engagement and projects from the Creative Economy to Creative Placemaking, as well as those not traditionally connected to the arts like transportation and public health, it is policy that determines focus and advocacy can push policy.

Changes in political climate and value-driven ideologies have spurred this shifting of the lens through which governments view the arts. As a result, arts managers and future leaders should have a solid grasp of basic principles behind public policy, historical and current development of cultural policies, the gatekeepers who enforce them, and how they can deftly position themselves through advocacy to address intended and unintended political forces.


Foundations in Arts Management
Subject and Course Number ARTS-EXT 391A ARTS-EXT 391A LLAMS 21
Class Number 58641 68589 68590
Campus, Credit or Noncredit? Campus Online Credit Online Noncredit
Instructor Pasqualina Azzarello Jonathan Kuuskoski Jonathan Kuuskoski
Course Fee Included in your tuition $1,740 + $60 registration fee $725 + $45 registration fee
This course is designed as a primer in entrepreneurship for arts students and those in cognate fields. Students will examine the breadth of professional opportunities available in the Creative Economy and explore strategies for pursuing them. Based on these examinations, students will construct a personal mission statement, build an individualized portfolio of materials appropriate for professional development purposes, and begin a journal to formulate, collect, and grow creative venture ideas. Topics will include creative visioning, an introduction to the for-profit and non-profit economies, and relevant arts policy.