Marketing and Communications Internship, Mass Humanities, Northampton, MA

Mass Humanities conducts and supports programs that use history, literature, philosophy, and the other humanities disciplines to enhance and improve civic life in Massachusetts. Massachusetts Foundation for Humanities and Public Policy, now simply known as Mass Humanities, was established in 1974 as the state-based affiliate of the National Endowment for the Humanities (NEH), we are an independent programming and grant-making organization that receives support from the NEH and the Massachusetts Cultural Council as well as private sources. As the state affiliate of the National Endowment for the Humanities, Mass Humanities works across the Commonwealth to bring the humanities to bear on civic life.

INTERNSHIP DESCRIPTION:
Mass Humanities seeks an intern to support the organization’s efforts to champion the humanities in Massachusetts. Marketing, business writing, and social-media work will be the focus of the position. This is an opportunity for an individual to learn, experiment and analyze various marketing techniques to benefit a non-profit organization. Support Mass Humanities in crafting great content, messaging, and making sure the public knows the value of our work and our grantees. The intern will report to the Director of Development and Communications.

Mass Humanities is interested in experimenting with different marketing techniques utilizing social media to best champion public humanities in Massachusetts. This is an opportunity to use marketing, business writing, and social-media skills to find compelling and successful ways to message the varied work of Mass Humanities and the importance of the public humanities specifically.

What the intern will get out of the experience:
• Learn how to work within a statewide non-profit environment
• Develop copywriting skills & become familiar with marketing data analytics
• Learn about the public humanities and Massachusetts non-profit cultural organizations
• Develop social media content for non-profit organization
• Learn strategies to target various audiences and support the organization’s publicity goals through digital marketing

Responsibilities and learning opportunities include:
• Create daily curated content for social media platforms - Facebook, Twitter, and Instagram - that targets Massachusetts residents and reflects Mass Humanities’ unique voice, mission, and values
• Regularly research outside content (articles, blogs, video) for social media
• Contribute creatively to marketing meetings and social media content calendar
• Analyze marketing metrics within social media and Google Analytics to inform content strategy
• Research best marketing practices for small non-profits for social media and email marketing

Requirements/skills:
• Familiarity with Instagram, Facebook, and Twitter platforms
• Strong written and verbal communication skills
• Ability to work independently and contribute creative ideas
• Strong research skills
• Positive attitude and strong interest in working in an entrepreneurial non-profit environment with a social mission focus

Bonus skills but not absolutely necessary:
• Photography experience
• Social media marketing experience
• Google Analytics and/or experience analyzing data

Specific Projects:

Support and implement social media campaign around the grant initiative “The Vote: Exploring voting rights in America.” This project would include:
o supporting the grantees who received funding for this project grant
o developing a social media calendar
o creating target lists for publicity
o creating publicity kits for grantees to utilize

Support and implement social media campaign and content development for Mass Humanities 2020 Democracy and the Informed Citizen project, a national effort funded by the Mellon Foundation. This project would include:
o Supporting the Clemente Course in the Humanities in Massachusetts and their media outreach in five cities
o Publicity plan and outreach for the culminating grant funded event at WBUR Boston

PERIOD OF INTERNSHIP/EMPLOYMENT: Fall and/or Spring. Both semesters preferred.

PAY TYPE: unpaid

OPPORTUNITY TYPE: internship

JOB STATUS: Part-time, up to 10 hours/week

LOCATION: 66 Bridge Street, Northampton, MA 01060

APPLICATION DUE DATE: Rolling

REQUIRED DEGREE: Communications majors preferred, but will consider other majors.

CONTACT: Anne Rogers, Director of Operations, arogers@masshumanities.org

HOW TO APPLY: Email cover letter and resume to arogers@masshumanities.org