By Kate Beckley, Arts Extension Service Department Assistant
The audience plays a significant role in the art world. They determine success, in part based on whether they choose to participate in the arts at all. However, the power of audiences extends far beyond the direct interactions with arts events. Thus, studying and researching arts audiences can be as crucial to an arts event as the art itself. By understanding how audiences are impacted by arts events, and how they, in turn, choose to create (or not create) their impact through the arts, this research can be used to create developmental tools to enrich audience experiences at arts events.