It is no longer sufficient to promise that you will change people's lives with an inspiring performance and then report that the program seemed to go well. While accountability drives much evaluation, you will learn how evaluation can help you to improve your programs. Using the tools of outcome-based evaluation, you will learn how to design and implement evaluations and convert intangible intentions like "delight our audiences" into outcomes that can be measured.
The course concludes with the development of an evaluation plan for your case study organization. We will evaluate the course by asking if you can write a convincing answer to a funder's question: "How will you know if your proposed project will succeed?" If interested in taking a course a la carte, contact AES about waiving the prerequisite. View sample syllabus here.