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Please note: for Fall 2020, all of our classes will be taught online. Classes marked as "on campus" on this page will be held remotely using Moodle. If you are uncertain which section to enroll in, please contact us at aes@umass.edu and we will be happy to help.

Creative Economy and Placemaking

ARTS-EXT 508 / LLAMS 18

The Creative Economy and Placemaking has proven itself to be a powerful force where the arts are increasingly recognized as a valued community resource with the potential to stimulate economic growth and build social capital. It is important to understand the possibilities as well as the pitfalls. This class will demystify the term, uncover why the creative economy is a major force in stimulating communities across the country, and explore how each is unique. You will examine the key assets in your community; determine its creative and culture strengths and potential; discuss the important role in establishing and building lasting partnerships with artists, business leaders and government officials; strategize on how to attract investment and diversify an economy; learn to build social capital, and much more. Course participants will leave with a Creative Economy and Placemaking plan unique to your community.

All course work is applied to a community, not a single organization. This course requires the purchase of one book in addition to the Fundamentals text. If interested in taking a course a la carte, contact AES about waiving the prerequisite. View sample syllabus here.

Catalog #
ARTS-EXT 508 Online Class Details
LLAMS 18 Online Non-Credit Course Class Details