The University of Massachusetts Amherst
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Maddie Bottasso

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Bio: 

Hi, my name is Maddie Bottasso and I am currently a junior at UMass Amherst. I am a Marketing major in the Isenberg School of Management with a secondary major in Communication. I'm from a small town in central Massachusetts with a graduating class of only 95 people, so coming to a college with 23,000 undergraduates was definitely a big change! I am interested in marketing through digital and social media, as well as photography and video. I have been an intern with the Office of Admissions since the beginning of my sophomore year and I am super excited to learn more and share my story further with the Undergraduate Admissions Office this year. 

What's the most interesting class you've taken at UMass and why?

Two of the most interesting classes I’ve taken at UMass so far have been COMM 260: Social Impact of Mass Media and ACCOUTNG 221: Principles of Financial Accounting. These two classes were vastly different but both were some of my favorites. Social Impact of Mass Media dove into the theories and reasoning behind the impact of media in today’s world, from past to present. I found it super interesting because of how big media is in every aspect of our lives. I was nervous to take Principles of Financial Accounting because I had heard it was difficult but I ended up loving the course and I learned so much about the basics of accounting and how important it is to run a successful business.

What do you want to do after you graduate?

After graduation, I hope to find a job that will introduce me to new things in the world of marketing and allow me to put my creative ideas to use. I love being creative and the idea of marketing excites me because it is a bit like solving a puzzle. The idea of combining analytics and creativity to market a product has always been interesting to me. Digital media and social media is always changing and evolving and I would love to be a part of this in some way through my career. Another passion of mine is photography so I would love to be able to continue doing photography in some way after graduating. 

 

My Content

Highlights from the Virtual Isenberg Career Day

Image of two students wearing face coverings walking by the Isenberg Business Innovation Hub at the University of Massachusetts and text reading: UMass Amherst, Isenberg School of Management, 2020 Isenberg Career Day

This fall, the Isenberg School of Management held their annual Career Day. The event was held virtually using Career Fair Plus, a platform designed to host virtual career fairs, featuring one on one sessions as well as a breakout room feature for smaller group sessions. 

Melissa Salva, director of employer engagement at Isenberg’s Chase Career Center, notes that despite the change to a virtual format, employers were very eager to participate. More employers participated this year than last fall’s in-person fair, and 634 students participated. A total of 2,398 individual meetings with recruiters occurred during the course of the event. 

Being an Education Major at UMass Amherst

Graphic with text reading: Being an education major at UMass Amherst, and two photos of early childhood education major Julia outdoors on sunny days

“I am an early childhood education major and it is something that I have known I have wanted to do all my life,” Julia says. She tells me about how she has worked at the after school program at the elementary school in her town since the beginning of high school, has babysat since she was 13 and nannied for 3 young girls this past summer. “Working with kids is one of the most rewarding things for me and I absolutely love it and I can’t wait to have a classroom of my own one day,” Julia adds.

UMass Then and Now

University of Massachusetts student and her parents (both UMass alums) standing outside with the Old Chapel and the library in the background. Text: UMass Then and Now

If I took a time machine back about 30 years I would recognize some very familiar faces walking the same streets of UMass that I walk today. Two of these being my own parents! Both of my parents were undergraduates at UMass Amherst in the early '90s, where they met and graduated with degrees in education and engineering. 

Life in a RAP!

Southwest Towers at UMass Amherst. Text: Life in a RAP (Residential Acadenic Program)

When I attended New Student Orientation the summer before my freshman year at the University of Massachusetts Amherst I heard people talking about being in a RAP (no not the genre of music). A RAP at UMass stands for a Residential Academic Program, and it is a popular program for freshman. A RAP allows you to choose the exact building you will live in your first year on campus and take one class first semester with a group of people who live on your floor who have the same major or similar interests as you.

Club Culture: UMass Dance Company

UMass Dance Company Performing at UFest

UMass Dance Company

The UMass Dance Company is a Registered Student Organization (RSO) on campus dedicated to bringing together experienced dancers who are looking for something fun and easygoing, but also willing to put in time and commitment to work hard on their dances. The UMass Dance Company is completely student run, showcasing all student-made choreography. We spoke to Olivia, a sophomore member of the company, about why she's so happy to be a part of such an amazing group of dancers and people.