The University of Massachusetts Amherst
University of Massachusetts Amherst

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Avani Shah

Avani Shah's picture


Hey! My name is Avani Shah, and I am a junior transfer student majoring in Marketing at the University of Massachusetts Amherst! I am from Massachusetts and have lived here for most of my life. Some of my hobbies include hiking, kayaking, longboarding, and listening to music in my free time! I have a strong passion for photography and other forms of digital media as well. I am excited to be a part of the Admissions team and to share my experience at UMass.

What's your major?

I am currently declared as a marketing major. I have always had an interest in this field, and in business in general. I knew that I wanted to go into a field that included digital media to some extent. Marketing seemed like a balance that would allow me to learn the tangible skills I need in business, while I could also continue to grow my creative abilities.

Why did you choose UMass Amherst?

I transferred to UMass Amherst in my sophomore year and there were many factors that led me to apply and come here. I was familiar with the campus, as I have an older brother who also attended UMass. I felt like UMass had lots of opportunity within my major to explore. I am excited to get into my upper level Marketing courses, which are more specific and interesting to me. I am still looking to pair marketing with some other field, and I feel like I could explore other areas of interests alongside business at UMass. I also knew that the school allows ample opportunities for students to gain professional growth as well as experience in their field coming out of college. 

How did you meet people when you first got to UMass?

My first week at UMass felt like it flew by before I knew I was back to school. Last year when I got to campus the first people I met were my roommates. It was nice in a sense to know we were all transfers to UMass. With this, I reconnected with friends I made at orientation as well as high school friends who were on campus. I think the best way to meet people is by joining new organizations and attending events on campus. In the few events I have attended I have met other students who have been very helpful in telling me more about the campus and life here at UMass. 

How have you changed since you started at UMass?

With two years of university behind me, one being at UMass I can see many changes in myself. Especially under the circumstances of adjusting to remote learning and quarantine. I have been able to spend more time alone getting together an idea of what I want coming out of my four year experience. It has been a time for personal and professional growth and I am thankful university has allowed me to gain this experience. With joining the Admissions team and other organizations I feel like I have been able to be more vocal and express myself. I feel more focused on my career and am always seeking opportunities to learn and grow in my field.

What's your favorite thing from UMass dining?

I have been missing UMass dining a lot! The first place I will go when I am back on campus is Argo Tea. This is a little cafe located in the Southwest Residential Area. I loved visiting and getting tea with my friends there. I also love how every dining hall at UMass has sushi bars. I never knew how much I loved sushi until I tried it at UMass for one of the first times. I also love Mediterranean food as well and love going to Tavola at Blue Wall and getting the hummus bowl with falafels!

My Content

Applying to the Isenberg School of Management at UMass Amherst

Graphic is displayed with text reading: Apply to the Isenberg School of Management. Meg Smith, Isenberg Director of Operations and Enrollment Management is pictured in a blue top while smiling.

The Isenberg School of Management at the University of Massachusetts is among the top business schools in the northeast region. It is home to many students who come with aspirations to study business and build their career. Isenberg provides its students with the best support from faculty to ensure the students are prepared for post graduate careers. Whether you are a high school student looking to apply to college, or a transfer applicant, keep reading to learn about ISOM, with a Q & A with Isenberg's Director of Enrollment Management, Meg Smith.

Why I Transferred Colleges: UConn to UMass

Collage with fountain on the campus pond and UMass sunset. Text: Why I Transferred Colleges: UConn to UMass

Transferring colleges is a tough decision, but sometimes it can be the change that changes everything. Every college experience starts with adjustment, and transferring allows new experiences and adjustments to be made. After my personal experience transferring from UConn to UMass Amherst in my sophomore year, I can certainly say my decision suited me best. 

Diversity at UMass Amherst

Four UMass students in traditional Indian clothing at the UMass Garbanghra. Text: Diversity at UMass Amherst

The University of Massachusetts Amherst has a wide range of diversity present on campus, with an undergraduate student body of more than 23,000 students. This allows for all students to be included and take part in learning about students from different ethnic and racial backgrounds. Whether it is going to campus wide events, joining an organization, or simply making new friends, UMass has something to offer to everyone. 

Things I Wish I’d Known When I was Applying to College

Collage of images with text: Tips for Applying to College

College application season is upon us! Whether you are a first year student or transfer, applying to college can be a difficult process. There is a lot to handle — especially in terms of making choices. With this, the process will be a different experience for everyone. 

Here are some helpful tips I wish I knew when I was applying to college: