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The Importance of Snapchat Streaks

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The other day, my friend and I were on our daily Starbucks run when we noticed that both of our phones were being bombarded with notifications from the widely-known and well-loved app, Snapchat.

For those of you who are unfamiliar, Snapchat allows you to send pictures, messages, and videos for a matter of seconds that “disappear forever” right after being opened. As Snapchat has evolved, it has also become a news outlet and platform for celebrities to connect with their fan bases. Although I have no fan base to connect to, I’ve been an avid user of the app since I was in middle school.

My “score,” or the combined number of chats I’ve received and sent since downloading the app, is embarrassingly high. I’m talking above the 1-million-mark high. To put it in perspective, my friends' scores average between 300,000-500,000, with some as low as 2,000. Snapchat scores don’t really mean anything, but for whatever reason mine is really high. If anything, this means I should probably use the app less.

While my friend and I, both UMass students, discussed our uses of the app over cups of coffee, we both realized something: our “Snapchat Streaks,” or the people we most often engage with on a daily basis, are mostly our friends from home. This made me think of how easy it has been to keep in touch with my home friends, and how Snapchat has allowed me to see my best friends’ pretty faces, even though they are hundreds of miles away.

Even if you’re just sending a picture of your face without a caption, it is still a great way to keep in contact with your friends. If you’re anything like me and missed your home friends dearly after leaving for college, having Snapchat allowed me to keep in touch very easily.


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