Sport Sales Strategies

Students sell tickets to a high school basketball tournament run by UMASSM, the Sport Management student club, held at the Curry Hicks Cage each December to benefit the American Cancer Society’s Coaches vs. Cancer program. The tickets are purchased by businesses in towns whose high school teams are playing and then distributed to youth organizations and schools in those towns so children can attend for free on behalf of the local businesses.
Begin / End Date:
Friday, January 10, 2014
Assessment Mechanism:
No
Program Director:
Program Contact:
UNIT(s):
Isenberg School of Management/Sport Management

Partner Map

Partner(s):
  • United States
  • United States