Sport Sales Strategies

Students sell tickets to a high school basketball tournament run by UMASSM, the Sport Management student club, held at the Curry Hicks Cage each December to benefit the American Cancer Society’s Coaches vs. Cancer program. The tickets are purchased by businesses in towns whose high school teams are playing and then distributed to youth organizations and schools in those towns so children can attend for free on behalf of the local businesses.

Program Type: 

Course Name and Number: 

SPORTMGT 495: Sports Sales Strategy

Impact Area: 

Program Participation: 

Open to the public. The community can choose to participate.

Program Start (and End Dates): 

January 10, 2014


United States
United States

Program Director: 

Anthony Lachowetz

Program Director's Email Address: 

Program Contact: 

Anthony Lachowetz

Contact Email: 

UNIT: Colleges, Schools, Departments, Centers, and Institutes: 

Isenberg School of Management/Sport Management

Student Involvement: 


This Project Receives External Funding: 


Assessment Mechanism: