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» Design Tools: UMass' Official Typefaces

Sabon (serif) and Frutiger (sans-serif) are the official typefaces of the new UMass Visual Identity Style Guide. By using them in conjunction with the new logo in your banners and buttons, your site will reinforce the new identity.

UMass has purchased these typefaces on a university license. They are available for free download to users within the UMass community.

Fruitiger example
Sabon example

To obtain copies of the UMass fonts, Sabon and Fruitger, please contact Creative Services at 545-0123.

 

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