BUILDING THE BRAND: RECENT WORKS

In our first six months, University Relations has worked with departments across campus a variety of projects, all leading towards a more consistent and competitive presentation of UMass Amherst — one aspect of building our brand.

Fall 2009 Television Spot

Living and learning in the nation’s #1 college town.

Print Portfolio

Over the past six months, we’ve created over 250 print pieces. Here’s a sampling:

UMass Family Ties Newsletter

Central Heating Plant Opening: Save the Date

Career Services Fair program cover


Online

The UMass Amherst homepage continues to build our brand with images and stories about our exceptional students, faculty and alumni. Send us your good news!

Gateway

SADRI

senior campaign

fac staff campaign


Events

Since spring semester 2009, we’ve managed 18 events, including 2009 Commencement; 2009 Convocation and Installation of Chancellor Robert C. Holub; Dedication of Integrated Sciences Building; and 2009 UMass Amherst Charitable Campaign.

Commencement 2009