University of Massachusetts Amherst

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Brand Management

As the central communications office for the University of Massachusetts Amherst, University Relations is the steward of the UMass Amherst brand and responsible for conveying a consistent and coherent image of the university as a premier national academic and research institution committed to generating new ideas, applying new solutions, and tackling the commonwealth’s and the world’s most complex and challenging problems.

University Relations has created a comprehensive Brand Guide and is a resource for helping all members of the university community work together to communicate the same core messages and support the UMass Amherst brand.