UMass Amherst Branding
University Relations ensures that the UMass Amherst Visual Identity and Editorial Guides are used when presenting the campus. It is an essential tool to help all of us communicate a consistent and compelling image of who we are and what we do. Properly applied, our Visual Identity and Editorial Guidelines provide a professional frame for your work: by association, you are part of a premier national research institution. At the same time, your great work enhances a stronger image of the University.