Research Communications and Outreach

The office of Research Communications and Outreach conveys understanding and inspires excitement about research, scholarship and creative activity at the University of Massachusetts Amherst.  We develop clear, consistent and effective strategies and materials that strengthen positive perceptions of UMass Amherst research, clarify the campus’s research mission and value to the state and nation, and raise visibility of UMass Amherst research among key constituents.

We provide the following products and services:

  • oversee the day-to-day management of the campus’s research brand, Research Next
  • develop research statements, talking points, and remarks for university spokespeople, marketing, advertising, and proposal development
  •  manage the Research Next website, faculty Spotlight Scholar program, and publication of the annual Report on Research
  • develop multimedia communications that carry the research message to external audiences
Karen J. Hayes
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