The Elevator Speech
When you hear people talking about branding, you often hear mention of the “elevator speech,” or, simply put, the way you would describe your organization or institution in the time it takes to ride an elevator up a couple of floors – a quick, accurate and compelling synthesis of who you are and why that matters. In these pages, we have provided you with literally reams of information about why UMass Amherst is such a special place, and why we are an institution on the move. Now, we also give you an elevator speech for the next time you hear: “So, tell me about UMass Amherst.”
UMass Amherst is a major public research university. Located in a charming New England setting, it’s a global community and often called the best college town in America. It is the flagship public university in Massachusetts, with top-ranked undergraduate and graduate programs, a top-notch faculty and the best students in its history. It’s a great place to live and learn.
If you are going from the first floor all the way up to the top, you could use the following longer version. It can also be used for grants, proposals, and any other written project requiring a description of UMass Amherst.
The University of Massachusetts Amherst is one of the preeminent public research universities in America. Nestled in idyllic Amherst, Massachusetts—often called “The top college town in North America”—the campus is consistently ranked among the top public research universities in the nation, and offers a rich cultural environment in a rural setting close to major urban centers. Over 24,000 students from all 50 states and over 70 countries attend the university, located on 1,450 acres in the scenic Pioneer Valley of Western Massachusetts. Eight schools and colleges offer more than 85 undergraduate majors, 68 master’s and 48 doctoral degree programs, many counted among the top programs in the nation and world. It is home to New England's premier honors college. The 1,159 full-time faculty members are dedicated teachers and world-renowned researchers and UMass Amherst has regularly been listed among the top performers in terms of faculty awards. The University boasts the best students in its history, who participate in 240 organizations, 19 NCAA Division I athletic teams, extensive intramurals, living-learning residence halls, community service, and internships. With one of the largest residential life systems in the nation, UMass Amherst houses approximately 12,000 students on campus. The University is enjoying a facilities renaissance, including new buildings in the sciences, the arts, and recreation. UMass Amherst is part of the Five College consortium with Smith, Mount Holyoke, Hampshire and Amherst colleges.