A typical print publication involves all or most of the following steps.
Initial Planning Meeting
When you contact the MarCom team for a publication project, a preliminary meeting is scheduled so you (the client) can meet with us to discuss the project—its purpose, its audience, its tone, time frame, etc.— to formulate an editorial and design concept and production schedule that fits the project’s needs.
Development/Timeline
Following the initial meeting, we will create a production plan and schedule. If photography is necessary, we will schedule it with our photographer. The project manager will follow the progress of the project and provide updates along the way.
Writing/Editing
An editor will review text provided to determine if it is appropriate for the intended audience and for editorial style, grammar, punctuation, and consistency. If writing is needed, the writer assigned to the project will prepare a draft based on discussions in the initial planning meeting. You will have the opportunity to review the draft and provide feedback and suggested revisions.
Graphic Design
We will work with you to develop initial concept(s) before actual design work begins. Once you approve the concepts and final text, a graphic designer will create your publication based on the information and ideas generated in the initial meeting and your feedback from the design concepts. A final design will be shared with you for your approval prior to sharing files with the print vendor.
Print Production
The production manager will work with a vendor to coordinate print production and to obtain a printing quote for client review to ensure it meets your budget. Printer’s proofs are provided by the printer and carefully checked by the graphic designer for accuracy. After the graphic designer approves the proof, the vendor will move forward with production and delivery.