Web Colors

Maroon is the official color of UMass Amherst and must be the prominent color on any UMass Amherst web page. UMass maroon can be complemented with white and black and with other accent colors as shown below.

When displaying UMass Amherst logos and seals, display them only in the official colors provided. Do not change the colors.

Primary UMass colors

  Maroon Hex #881c1c   White
Hex #fff
  Black
Hex #000

Accent colors: grays and beiges

  Hex #333   Hex #666   Hex #999
  Hex #aaa   Hex #ccc   Hex #eee
  Hex #beb395   Hex #dbd3ba   Hex #ece9d4

 

Accent colors: yellows and oranges

  Hex #bf701c   Hex #e59f22   Hex #fbd668
  Hex #a16c0f   Hex #dbc379   Hex #f3efc0

Accent colors: blues and greens

  Hex #08344f   Hex #95b7d7   Hex #e2f4f8
  Hex #5d7f1a   Hex #909d87   Hex #bfdcc3