Web Colors
Maroon is the official color UMass Amherst and must be the prominent color on any UMass Amherst web page. UMass maroon can be complemented with white and black and with other accent colors as shown below.
When displaying UMass Amherst logos and seals, display them only in the official colors provided. Do not change the colors.
Primary UMass colors
| Maroon Hex #881c1c | White Hex #fff |
Black Hex #000 |
Accent colors: grays and beiges
| Hex #333 | Hex #666 | Hex #999 | |||
| Hex #aaa | Hex #ccc | Hex #eee | |||
| Hex #beb395 | Hex #dbd3ba | Hex #ece9d4 |
Accent colors: yellows and oranges
| Hex #bf701c | Hex #e59f22 | Hex #fbd668 | |||
| Hex #a16c0f | Hex #dbc379 | Hex #f3efc0 |
Accent colors: blues and greens
| Hex #08344f | Hex #95b7d7 | Hex #e2f4f8 | |||
| Hex #5d7f1a | Hex #909d87 | Hex #bfdcc3 |
Accent colors: reds and purples
| Hex #6b2c2c | Hex #996666 | Hex #f9e7e4 | |||
| Hex #562a51 | Hex #b797b7 | Hex #e8dbec |